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Austin Robert Devin Lee (26 results)
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paperback. Condition: Good.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Artful Making : What Managers Need to Know about How Artists Work
Language: English
Published by Pearson Education, Limited, 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Artful Making : What Managers Need to Know about How Artists Work
Language: English
Published by Pearson Education, Limited, 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Artful Making: What Managers Need to Know About How Artists Work
Language: English
Published by Financial Times, USA, 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
First Edition
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. PUBLISHER: FT Prentice Hall DATE/EDITION: 2003, stated First Printing BINDING: Hardbound in purple paper covered boards with gold lettering on the spine, 201 pages DUST JACKET: The jacket is priced 24.95 on the front flap and in fine condition, no rips or chips and very clean BOOK CONDITION: The book is also fine and appears to never have been read. Very tight, clean and unmarked. DESCRIPTION: Foreword by Dr Eric Schmidt, Chairman and CEO of Google.
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Artful Making: What Managers Need to Know About How Artists Work
Language: English
Published by Ft Prentice Hall, Old Tappan, New Jersey, U.S.A., 2003
ISBN 10: 0130086959 ISBN 13: 9780130086952
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition/First Printing. first edition/first printing book is tight with no markings, great copy.
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Language: English
Published by Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Paperback. Condition: Very Good. 201 pages. Artful Making offers the first proven, research-based framework for engineeri ng ingenuity and innovation. This book is the result of a multi-year collaborati on between Harvard Business School professor Robert Austin and leading theatre d.
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Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Language: English
Published by Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Condition: As New. Unread book in perfect condition.
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Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Language: English
Published by Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Condition: New.
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The Soul of Design
Language: English
Published by Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Hardback. Condition: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Language: English
Published by Stanford University Press, Stanford, CA, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
First Edition
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition. xi, 178 pp. 8vo. Clean, crisp copy with dust jacket in mylar cover.
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Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Language: English
Published by Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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The Soul Of Design
Language: English
Published by Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Condition: New. pp. 192.
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Soul of Design : Harnessing the Power of Plot to Create Extraordinary Products
Language: English
Published by Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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The Soul Of Design
Language: English
Published by Stanford University Press, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Condition: New. pp. 192.
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Paperback. Condition: Good.
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The Soul of Design
Language: English
Published by Stanford University Press, US, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Hardback. Condition: New. What makes the Apple iPhone cool? Bang and Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a "special" product that makes it-well, special. They argue that this je ne sais quoi arises from "plot"-the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities. Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market. Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products
Language: English
Published by STANFORD BUSINESS BOOKS, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Gebunden. Condition: New. This book explains what factors make certain products and services special (and extremely profitable), suggesting how other companies can succeed by harnessing this prized quality.Über den AutorrnrnLee Devin is a Dramaturg at People s.
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The Soul of Design Harnessing the Power of Plot to Create Extraordinary Products
Language: English
Published by Stanford Business Books, 2012
ISBN 10: 0804757208 ISBN 13: 9780804757201
Hardcover. Condition: Brand New. 192 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.
