Alejandro Marcel Schönhoff (18 results)
Language: English
Published by Wiesbaden, Springer Fachmedien Wiesbaden GmbH., 2014
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2014. 15 x 21 cm. XVII, 283 S. XVII, 283 p. 35 illus. Softcover. (Business-to-Business-Marketing). Sprache: Englisch.
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Paperback. Condition: Gut. 283 S.: graph. Darst. Überklebte Widmung im Vorsatz, sonst sehr guter Zustand. Sprache: Englisch Gewicht in Gramm: 505.
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Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, GermanyAntiquariat Thomas Haker GmbH & Co. KG
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Softcover/Paperback. Condition: Gut. XIV, 283 p. : ill. ; 21 cm. Guter Zustand. Bibliotheksexemplar mit Stempeln und Signatur auf Einband. Sonst Seiten sauber. / Good. Ex-library with usual markings. Clean pages. Sprache: Englisch Gewicht in Gramm: 460.
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Condition: New. pp. 304.
Language: English
Published by Springer Fachmedien Wiesbaden, Dordrecht, 2014
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Paperback. Condition: new. Paperback. Some scholars propose that the concept of market orientation needs to be extended to encompass a companys indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For BtoB settings, MSM entails the expanded…consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schoenhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers market power toward their own customers. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers satisfaction and loyalty. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Paperback. Condition: Brand New. 2014 edition. 301 pages. 8.25x6.00x0.75 inches. In Stock.
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM).… For B to B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers' willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers' market power toward their own customers.
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 304 | Sprache: Englisch | Produktart: Bücher | Some scholars propose that the concept of market orientation needs to be extended to encompass a company¿s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage ma…rketing (MSM). For B¿töB settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers¿ willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers¿ satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers¿ market power toward their own customers.
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Taschenbuch. Condition: Neu. Does Multi-stage Marketing Pay? | Creating Competitive Advantages Through Multi-stage Marketing | Alejandro-Marcel Schönhoff | Taschenbuch | xvii | Englisch | 2014 | Springer Vieweg | EAN 9783658055585 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergart…enstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Language: English
Published by Springer Fachmedien Wiesbaden, Dordrecht, 2014
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Paperback. Condition: new. Paperback. Some scholars propose that the concept of market orientation needs to be extended to encompass a companys indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage marketing (MSM). For BtoB settings, MSM entails the expanded…consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schoenhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers market power toward their own customers. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers satisfaction and loyalty. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Condition: Brand New. New. US edition. Print on demand title. Delivery takes 20-25 days. Excellent Customer Service.
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Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 2014 edition. 301 pages. 8.25x6.00x0.75 inches. In Stock. This item is printed on demand.
Language: English
Published by Springer Fachmedien Wiesbaden Mai 2014, 2014
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Some scholars propose that the concept of market orientation needs to be extended to encompass a company's indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistage…marketing (MSM). For B to B settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers' willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborative MSM has a negative effect on direct customers' satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers' market power toward their own customers. 304 pp. Englisch.
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Condition: New. Print on Demand pp. 304 35 Illus.
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Condition: New. PRINT ON DEMAND pp. 304.
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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Some scholars propose that the concept of market orientation needs to be extended to encompass a company¿s indirect customers too. In an action-oriented perspective, this extended market orientation implies the notion of multistagemarke…ting (MSM). For B¿töB settings, MSM entails the expanded consideration of both direct and indirect customers; it also provides the necessary capabilities to implement such a market orientation. In this study, Alejandro-Marcel Schönhoff presents a scenario-based experiment, using limit conjoint analysis, to establish an empirical basis for measuring the potential effects of different MSM types on direct customers¿ willingness to pay and other key outcome variables. The results show, among other things, that collaborative MSM exerts a positive effect on willingness to pay, whereas non collaborativeMSM has a negative effect on direct customers¿ satisfaction and loyalty. Furthermore, the relevance of MSM depends on the direct customers¿ market power toward their own customers.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 304 pp. Englisch.
