L. J. Shrum (40 results)

Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.…

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781848729445. …

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781848729445. …

Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780805846416.…

Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780805846416.…

Hardcover. Condition: Very good. Condition: Zeer goed. Binding: Hardcover. Year: 2004. Language: Engels. Description: Sporen omslag verder zeer goed.

Paperback. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 364.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 364.

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New. pp. 364.

Paperback. Condition: Brand New. 2nd new edition. 364 pages. 9.01x5.98x1.26 inches. In Stock.

Kartoniert / Broschiert. Condition: New. In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have sc.

Taschenbuch. Condition: Neu. Neuware - In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.…

Hardcover. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condition: New.

Condition: New.

Hardcover. Condition: gut. 2004. The Psychology Of Entertainment Media In englischer Sprache. pages.

Condition: New. pp. 364 2nd Revised Edition.

Condition: New. 'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace. Editor(s): Shrum, L. J. Num Pages: 364 pages, Illustrations. BIC Classification: JMJ. Category: (P) Professional & Vocational. Dimension: 159 x 223 x 22. Weight in Grams: 612. . 2012. 2 Rev ed. Hardback. . . . . …

Condition: New.

Hardback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New. 'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace. Editor(s): Shrum, L. J. Num Pages: 364 pages, Illustrations. BIC Classification: JMJ. Category: (P) Professional & Vocational. Dimension: 159 x 223 x 22. Weight in Grams: 612. . 2012. 2 Rev ed. Hardback. . . . . Books ship from the US and Ireland. …