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Synopsis
This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
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Synopsis
Remarketing strategies that have turned failures into success.
"About this title" may belong to another edition of this title.
- PublisherRoli Books Pvt Ltd
- Publication date2002
- ISBN 10 817436238X
- ISBN 13 9788174362384
- BindingPaperback
- LanguageEnglish
- Number of pages240
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Getting It Right The Second Time
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Getting it Right the Second Time
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