Items related to Get Right Second Time HB /Gershman
Synopsis
This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
"synopsis" may belong to another edition of this title.
- PublisherAddison Wesley Longman Publishing Co
- Publication date1990
- ISBN 10 0201550822
- ISBN 13 9780201550825
- BindingHardcover
- LanguageEnglish
- Number of pages270
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Getting it Right the Second Time
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Getting it Right the Second Time
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
Published by
Hachette Books, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
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Hardcover
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Getting it Right the Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some of Our Most Successful Products
Published by
Addison-Wesley Publishing Company, Reading, MA, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
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Hardcover
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Get Right Second Time HB /Gers
Published by
Addison Wesley Longman Publishing Co, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
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Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00087076204
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Get Right Second Time HB /Gers
Published by
Addison Wesley Longman Publishing Co, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00086685482
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Getting it Right the Second Time
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0201550822I4N00
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Getting it Right the Second Time
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0201550822I4N00
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Getting it Right the Second Time
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.3. Seller Inventory # G0201550822I4N10
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Getting it Right the Second Time
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Condition: Acceptable. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwills nonprofit mission! Seller Inventory # 0KVOFY00KTMC_ns
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