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Getting it Right the Second Time: Remarketing Strategies to Turn Failure into Success - Softcover

Gershman, Michael

 
9781852523190: Getting it Right the Second Time: Remarketing Strategies to Turn Failure into Success
Softcover
ISBN 10: 1852523190 ISBN 13: 9781852523190
Publisher: Management Books 2000 Ltd, 1999

This specific ISBN edition is currently not available.

Synopsis

This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.

"synopsis" may belong to another edition of this title.

Publisher
Management Books 2000 Ltd
Publication date
1999
Language
English
ISBN 10 
1852523190
ISBN 13 
9781852523190
Binding
Paperback
Number of pages
270

(No Available Copies)

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Other Popular Editions of the Same Title

9780201550825: Get Right Second Time HB /Gershman

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ISBN 10:  0201550822 ISBN 13:  9780201550825
Publisher: Addison Wesley Longman Publishin..., 1990
Hardcover