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Getting it Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products - Softcover
Synopsis
Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
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- PublisherAddison Wesley Longman Publishing Co
- Publication date1991
- ISBN 10 0201567555
- ISBN 13 9780201567557
- BindingPaperback
- LanguageEnglish
- Number of pages270
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Getting it Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Published by
Addison Wesley Longman Publishing Co, 1991
ISBN 10: 0201567555
ISBN 13: 9780201567557
Used
Softcover
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
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