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Getting it Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products - Softcover
Synopsis
Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
Seller: FOLCHATT, Chattanooga, TN, U.S.A.
Seller rating 3 out of 5 stars
Paperback. Condition: Interior is excellent. very good cover. Seller Inventory # 2211220040
Quantity: 1 available
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Getting it Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Published by
Addison Wesley Longman Publishing Co, 1991
ISBN 10: 0201567555
ISBN 13: 9780201567557
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs5496605790
Quantity: 1 available
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Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
Seller: Goodwill Industries of VSB, Oxnard, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. The book is 100% readable but visibly worn, and damaged. This may include stains. tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Most books listed do not fall under these conditions as we tend to underlist. If you would like a photo of your purchase,please contact us. Seller Inventory # 4JQZV100066O
Quantity: 1 available