Items related to Getting it Right the Second Time

Getting it Right the Second Time - Softcover

Gershman, Michael

 
9788174362384: Getting it Right the Second Time
Softcover
ISBN 10: 817436238X ISBN 13: 9788174362384
Publisher: Roli Books Pvt Ltd, 2002

This specific ISBN edition is currently not available.

Synopsis

This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.

"synopsis" may belong to another edition of this title.

Synopsis

Remarketing strategies that have turned failures into success.

"About this title" may belong to another edition of this title.

Publisher
Roli Books Pvt Ltd
Publication date
2002
Language
English
ISBN 10 
817436238X
ISBN 13 
9788174362384
Binding
Paperback
Number of pages
240

(No Available Copies)

Search Books:



Create a Want

Can't find the book you're looking for? We'll keep searching for you. If one of our booksellers adds it to AbeBooks, we'll let you know!

Create a Want

Other Popular Editions of the Same Title

9780201550825: Get Right Second Time HB /Gershman

Featured Edition

ISBN 10:  0201550822 ISBN 13:  9780201550825
Publisher: Addison Wesley Longman Publishin..., 1990
Hardcover