Intelligent Support Systems for Marketing Decisions: 54 (International Series in Operations Research & Management Science, 54) - Hardcover

Book 167 of 323: International Series in Operations Research & Management Science

Matsatsinis, Nikolaos F.; Siskos, Y.

 
9781402071942: Intelligent Support Systems for Marketing Decisions: 54 (International Series in Operations Research & Management Science, 54)
Hardcover
ISBN 10: 1402071949 ISBN 13: 9781402071942
Publisher: Springer, 2002

Synopsis

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.

Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

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Review

From the reviews:

"This book deals with the influences of multicriteria analysis, decision support systems and artificial intelligence approaches on marketing approaches. Special emphasis is given to the area of new product development and formation penetration strategies. The authors claim that this is the first book bringing all these aspects together. ... It is well written and clearly structured." (Stefan Nickel, Zentralblatt MATH, Vol. 1072 (23), 2005)

"About this title" may belong to another edition of this title.

Publisher
Springer
Publication date
2002
Language
English
ISBN 10 
1402071949
ISBN 13 
9781402071942
Binding
Hardcover
Number of pages
523

Other Popular Editions of the Same Title

9781461354154: Intelligent Support Systems for Marketing Decisions: 54 (International Series in Operations Research & Management Science, 54)

Featured Edition

ISBN 10:  1461354153 ISBN 13:  9781461354154
Publisher: Springer, 2012
Softcover