Isbn: 9781402071942 - Intelligent Support Systems for Marketing Decisions: 54 (international Series in Operations Research & Management Science, 54) (11 results)
Language: English
Published by Springer, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Condition: New. In English.
Language: English
Published by Springer, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
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Language: English
Published by Kluwer Academic Publishers, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
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Condition: New. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917. . 2002. Hardback. . . . .…
Language: English
Published by Springer US, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
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Gebunden. Condition: New. Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial In.
Language: English
Published by Springer, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
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Language: English
Published by Springer Us Sep 2002, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
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Buch. Condition: Neu. Neuware - Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.…
Language: English
Published by Kluwer Academic Publishers, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
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Condition: New. Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions. Series: International Series in Operations Research & Management Science. Num Pages: 523 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 917. . 2002. Hardback. . . . . Books ship from the US and Ireland.…
Language: English
Published by Springer, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
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Language: English
Published by Springer, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Language: English
Published by Springer, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Condition: New. Print on Demand pp. 532 Illus.
Language: English
Published by Springer, 2002
Series: Book 167 of 323 - International Series in Operations Research & Management Science
- Hardcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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Condition: New. PRINT ON DEMAND pp. 532.
