Items related to Seeing is Believing: Introduction to Visual Communication
Synopsis
Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
"synopsis" may belong to another edition of this title.
From the Publisher
Clear, engaging, and simple presentation of visual communication.
Light, friendly writing style.
Many illustrations, graphics, and cartoons that help students see the concepts being discussed in the text.
New coverage on how the eye processes information (in Chapters 1 and 2).
New coverage outlining Lasswell's model of communication as it applies to visual communication (in Chapter 1).
New coverage on ethics and visual communication, including a "Checklist for evaluating ethical behavior."
New coverage on the impact of Postmodernism on film (in Chapter 5) and design (in Chapter 8).
Expanded coverage of animation (in Chapter 7).
Expanded coverage of MTV and its effects on viewers (in Chapter 6).
Updated Computer chapter (Chapter 9) that now includes a discussion of the visual aspects of e-mail, Internet, and computer animation.
"About this title" may belong to another edition of this title.
- PublisherMayfield Publishing Co ,U.S.
- Publication date1989
- ISBN 10 0874848733
- ISBN 13 9780874848731
- BindingPaperback
- LanguageEnglish
- Number of pages208
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Seeing Is Believing : An Introduction to Visual Communication
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Seeing is Believing Introducti
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Seeing Is Believing: An Introduction to Visual Communication
Published by
Mayfield, New York, New York, U.S.A., 1989
ISBN 10: 0874848733
ISBN 13: 9780874848731
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Seeing Is Believing: An Introduction to Visual Communication
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Mayfield Publishing Company, Mountain View, California, 1989
ISBN 10: 0874848733
ISBN 13: 9780874848731
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Softcover
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Softcover. White colorfully illus. wraps with black lettering; 189 pp. with occasional bw illustrations. Includes 8 chapters on various psychological and technical aspects of seeing: signs and symbols, film, photography, graphics, comics, typography, color, shape, lighting, the visual and the psyche, etc. Good - with writing on title page and minor scuffing to front cover. Seller Inventory # 109192
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Seeing Is Believing
Published by
Mayfield Publishing Company June 1989, 1989
ISBN 10: 0874848733
ISBN 13: 9780874848731
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Seeing Is Believing: An Introduction to Visual Communication
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Seeing Is Believing: An Introduction to Visual Communication
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