Seeing is Believing: an Introduction to Visual Communication: An Introduction to Visual Communication - Softcover
Synopsis
Seeing Is Believing uses semiological and psychological concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, fun style; numerous illustrations are offered to show how the principles discussed have been applied.
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From the Publisher
Clear, engaging, and simple presentation of visual communication.
Light, friendly writing style.
Many illustrations, graphics, and cartoons that help students see the concepts being discussed in the text.
New coverage on how the eye processes information (in Chapters 1 and 2).
New coverage outlining Lasswell's model of communication as it applies to visual communication (in Chapter 1).
New coverage on ethics and visual communication, including a "Checklist for evaluating ethical behavior."
New coverage on the impact of Postmodernism on film (in Chapter 5) and design (in Chapter 8).
Expanded coverage of animation (in Chapter 7).
Expanded coverage of MTV and its effects on viewers (in Chapter 6).
Updated Computer chapter (Chapter 9) that now includes a discussion of the visual aspects of e-mail, Internet, and computer animation.
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Seeing Is Believing
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McGraw-Hill Humanities/Social Sciences/Languages, 1997
ISBN 10: 1559349093
ISBN 13: 9781559349093
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Seeing Is Believing
Published by
McGraw-Hill Humanities/Social Sciences/Languages, 1997
ISBN 10: 1559349093
ISBN 13: 9781559349093
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Seeing Is Believing
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Seeing Is Believing
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Seeing Is Believing Berger, Arthur
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Seeing Is Believing
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Seeing Is Believing
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