Seeing Is Believing: An Introduction to Visual Communication - Softcover

Berger, Arthur Asa

Softcover

ISBN 10: 0073534250 ISBN 13: 9780073534251

Publisher: McGraw-Hill Humanities Social, 2007

Synopsis

Seeing is Believing uses semiotic and psychoanalytic concepts to help readers gain an understanding of the way we find meaning in visual phenomena and the way our minds process images. These concepts are presented in a readable, entertaining style, and abundant images, many of them new, including numerous drawings by the author, are offered to show how the principles discussed in the book have been applied.

About this title

From the Publisher

Clear, engaging, and simple presentation of visual communication.
Light, friendly writing style.
Many illustrations, graphics, and cartoons that help students see the concepts being discussed in the text.
New coverage on how the eye processes information (in Chapters 1 and 2).
New coverage outlining Lasswell's model of communication as it applies to visual communication (in Chapter 1).
New coverage on ethics and visual communication, including a "Checklist for evaluating ethical behavior."
New coverage on the impact of Postmodernism on film (in Chapter 5) and design (in Chapter 8).
Expanded coverage of animation (in Chapter 7).
Expanded coverage of MTV and its effects on viewers (in Chapter 6).
Updated Computer chapter (Chapter 9) that now includes a discussion of the visual aspects of e-mail, Internet, and computer animation.

Edition details

• Publisher: McGraw-Hill Humanities Social
• Publication date: 2007
• Language: English
• ISBN 10: 0073534250
• ISBN 13: 9780073534251
• Binding: Paperback
• Edition number: 3
• Number of pages: 262