Seeing Is Believing (Asia Higher Education Humanities and Social Sciences Communication)

3.12 avg rating
( 32 ratings by Goodreads )
 
9780071086080: Seeing Is Believing (Asia Higher Education Humanities and Social Sciences Communication)

Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

"synopsis" may belong to another edition of this title.

From the Publisher:

Clear, engaging, and simple presentation of visual communication.
Light, friendly writing style.
Many illustrations, graphics, and cartoons that help students see the concepts being discussed in the text.
New coverage on how the eye processes information (in Chapters 1 and 2).
New coverage outlining Lasswell's model of communication as it applies to visual communication (in Chapter 1).
New coverage on ethics and visual communication, including a "Checklist for evaluating ethical behavior."
New coverage on the impact of Postmodernism on film (in Chapter 5) and design (in Chapter 8).
Expanded coverage of animation (in Chapter 7).
Expanded coverage of MTV and its effects on viewers (in Chapter 6).
Updated Computer chapter (Chapter 9) that now includes a discussion of the visual aspects of e-mail, Internet, and computer animation.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Arthur Berger
Published by McGraw-Hill Education / Asia (2011)
ISBN 10: 0071086080 ISBN 13: 9780071086080
New Paperback Quantity Available: 15
Seller
AwesomeBooks
(Wallingford, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education / Asia, 2011. Paperback. Book Condition: New. Seeing Is Believing (Asia Higher Education Humanities and Social Sciences Communication) Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Bookseller Inventory # 1111-9780071086080

More Information About This Seller | Ask Bookseller a Question

Buy New
23.30
Convert Currency

Add to Basket

Shipping: 1.20
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Arthur Asa Berger
Published by McGraw-Hill Education
ISBN 10: 0071086080 ISBN 13: 9780071086080
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Education. Soft cover. Book Condition: New. International Edition. New, International Edition, 4th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0071086080

More Information About This Seller | Ask Bookseller a Question

Buy New
41.01
Convert Currency

Add to Basket

Shipping: 7.81
From Thailand to U.S.A.
Destination, Rates & Speeds

3.

BERGER
Published by MC GRAW HILL INTERAMERICANA
ISBN 10: 0071086080 ISBN 13: 9780071086080
New Softcover Quantity Available: 1
Seller
AG Library
(Malaga, Spain)
Rating
[?]

Book Description MC GRAW HILL INTERAMERICANA. Book Condition: New. Bookseller Inventory # 13258747

More Information About This Seller | Ask Bookseller a Question

Buy New
58.28
Convert Currency

Add to Basket

Shipping: 8.73
From Spain to U.S.A.
Destination, Rates & Speeds

4.

Arthur Berger
Published by McGraw-Hill Higher Education
ISBN 10: 0071086080 ISBN 13: 9780071086080
New Paperback Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Higher Education. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # __0071086080

More Information About This Seller | Ask Bookseller a Question

Buy New
65.52
Convert Currency

Add to Basket

Shipping: 6
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Berger
Published by MC GRAW HILL EDUCATION (UK) (2017)
ISBN 10: 0071086080 ISBN 13: 9780071086080
New Softcover Quantity Available: 1
Seller
Imosver
(Lerez, Spain)
Rating
[?]

Book Description MC GRAW HILL EDUCATION (UK), 2017. Book Condition: Nuevo. Seeing Is Believing editado por Mc graw hill education (uk). Bookseller Inventory # 3329981612

More Information About This Seller | Ask Bookseller a Question

Buy New
55.37
Convert Currency

Add to Basket

Shipping: 19.21
From Spain to U.S.A.
Destination, Rates & Speeds

6.

Arthur Berger
Published by McGraw Hill Higher Education
ISBN 10: 0071086080 ISBN 13: 9780071086080
New Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-261-08-4826004

More Information About This Seller | Ask Bookseller a Question

Buy New
120.52
Convert Currency

Add to Basket

Shipping: 7.81
Within U.S.A.
Destination, Rates & Speeds