Items related to Selling The Invisible: A Field Guide To Modern Marketing

Selling The Invisible: A Field Guide To Modern Marketing - Softcover

Harry Beckwith

 
9780752821047: Selling The Invisible: A Field Guide To Modern Marketing
Softcover
ISBN 10: 0752821040 ISBN 13: 9780752821047
Publisher: Orion Business Books, 1999

This specific ISBN edition is currently not available.

Synopsis

Beginning with the core problem of service marketing, that is service quality; this guide suggests how to find out what you must improve using examples of what really works. The book offers new perspectives on service marketing.

"synopsis" may belong to another edition of this title.

  • PublisherOrion Business Books
  • Publication date1999
  • ISBN 10 0752821040
  • ISBN 13 9780752821047
  • BindingPaperback
  • LanguageEnglish
  • Number of pages252

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Other Popular Editions of the Same Title

9780446672313: Selling The Invisible: A Field Guide to Modern Marketing

Featured Edition

ISBN 10:  0446672319 ISBN 13:  9780446672313
Publisher: Grand Central Publishing, 2012
Softcover