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Harry Beckwith Selling the Invisible ISBN 13: 9780446520942

Selling the Invisible - Hardcover

 
9780446520942: Selling the Invisible

Synopsis

A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.

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Review

A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International

The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay

Book Description

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

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  • PublisherWarner Books
  • Publication date1997
  • ISBN 10 0446520942
  • ISBN 13 9780446520942
  • BindingHardcover
  • LanguageEnglish
  • Number of pages252

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Beckwith, Harry
Published by Business Plus, 1997
ISBN 10: 0446520942 ISBN 13: 9780446520942
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Condition: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Seller Inventory # M00446520942-B

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Beckwith, Harry
Published by Grand Central Publishing, 1997
ISBN 10: 0446520942 ISBN 13: 9780446520942
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Beckwith, Harry
Published by Grand Central Publishing, 1997
ISBN 10: 0446520942 ISBN 13: 9780446520942
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Seller: Better World Books, Mishawaka, IN, U.S.A.

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Condition: Good. marketing Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP33584721

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Beckwith, Harry
Published by Grand Central Publishing, 1997
ISBN 10: 0446520942 ISBN 13: 9780446520942
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Beckwith, Harry
Published by Grand Central Publishing, 1997
ISBN 10: 0446520942 ISBN 13: 9780446520942
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Seller: Better World Books: West, Reno, NV, U.S.A.

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Beckwith, Harry
Published by Grand Central Publishing, 1997
ISBN 10: 0446520942 ISBN 13: 9780446520942
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Beckwith, Harry
Published by Grand Central Publishing, 1997
ISBN 10: 0446520942 ISBN 13: 9780446520942
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Seller: Better World Books, Mishawaka, IN, U.S.A.

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Hardcover. Condition: Very Good. Selling the Invisible This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780446520942

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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780446520942

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Published by Business Plus, 1997
ISBN 10: 0446520942 ISBN 13: 9780446520942
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