A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
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A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International
The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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Destination, rates & speedsSeller: medimops, Berlin, Germany
Condition: acceptable. Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn. Seller Inventory # M00446520942-B
Quantity: 1 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. marketing Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP76504621
Quantity: 13 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. marketing Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP33584721
Quantity: 1 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Very Good. marketing Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP73127272
Quantity: 3 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. marketing Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP33584721
Quantity: 2 available
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. marketing Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP76504621
Quantity: 10 available
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. marketing Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP73127272
Quantity: 3 available
Seller: AwesomeBooks, Wallingford, United Kingdom
Hardcover. Condition: Very Good. Selling the Invisible This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780446520942
Quantity: 5 available
Seller: Bahamut Media, Reading, United Kingdom
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780446520942
Quantity: 5 available
Seller: medimops, Berlin, Germany
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00446520942-G
Quantity: 5 available