Synopsis
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
"synopsis" may belong to another edition of this title.
Review
A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International
The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay
Book Description
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Selling the Invisible
Stock Image
Selling the Invisible
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00067162435
Stock Image
Selling the Invisible
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00068206814
Stock Image
Selling the Invisible: A Field Guide to Modern Marketing
Seller: Your Online Bookstore, Houston, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0446520942-3-28471749
Stock Image
Selling the Invisible: A Field Guide to Modern Marketing
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0446520942-3-28362643
Stock Image
Selling the Invisible: A Field Guide to Modern Marketing
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0446520942-3-28828152
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Seller: Used Book Company, Egg Harbor Township, NJ, U.S.A.
Seller rating 4 out of 5 stars
Condition: very_good. Shows minimal signs of wear and previous use. Can include notes highlighting. A portion of your purchase benefits nonprofits! - Note: Edition & format may differ from what is shown in stock photo & item details. May not include supplementary material such as toys, access code, dvds, etc. Seller Inventory # 584ZST000456_ns
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446520942.VG
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Seller: 3Brothers Bookstore, Egg harbor township, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting. Seller Inventory # EVV.0446520942.VG
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0446520942.G
Seller Image
Selling the Invisible: A Field Guide to Modern Marketing
Seller: Reliant Bookstore, El Dorado, KS, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. This book is in excellent condition. There may be minimal writing on the inside cover or cover page. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer. Seller Inventory # RDV.0446520942.VG