Items related to Selling the Invisible: A Field Guide to Modern Marketing
Synopsis
Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.
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Review
A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International
The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay
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Selling the Invisible : A Field Guide to Modern Marketing
Published by
Orion Publishing Group, Limited, 1999
ISBN 10: 0752821032
ISBN 13: 9780752821030
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP62826109
Quantity: 1 available
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Selling the Invisible: A Field Guide to Modern Marketing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001871897
Quantity: 5 available
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Selling the Invisible
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good Condition. Has some wear. Five star seller - Buy with confidence! Seller Inventory # X0752821032X2
Quantity: 1 available