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Synopsis
SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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About the Author
Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school's highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, marketing communications and media relations for services
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
paperback
Seller: London Bridge Books, London, United Kingdom
Seller rating 5 out of 5 stars
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Selling The Invisible: A Field Guide to Modern Marketing
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Selling The Invisible: A Field Guide to Modern Marketing
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Selling The Invisible: A Field Guide to Modern Marketing
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ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
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ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Paperback
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.48. Seller Inventory # G0446672319I3N00
Quantity: 1 available
Stock Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Paperback
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.48. Seller Inventory # G0446672319I4N00
Quantity: 1 available
Stock Image
Selling the Invisible: A Field Guide to Modern Marketing
Published by
Grand Central Publishing, 2012
ISBN 10: 0446672319
ISBN 13: 9780446672313
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.48. Seller Inventory # G0446672319I4N00
Quantity: 2 available