Synopsis
Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.
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Review
A must-read for anyone in a service business - which is everyone in business. -- Roger Dow, Vice President, Marriott International
The one book on marketing I'd have if I could have just one. A CLASSIC. -- Harvey Mackay
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Selling the Invisible
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Selling the Invisible: A Field Guide to Modern Marketing
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Selling the Invisible
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Selling the Invisible: A Field Guide to Modern Marketing
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Hardcover. Condition: Very Good. Selling the Invisible: A Field Guide to Modern Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780752821030
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Orion Publishing Co, United Kingdom, London, 1999
ISBN 10: 0752821032
ISBN 13: 9780752821030
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001871897
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Selling the Invisible: A Field Guide to Modern Marketing
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Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780752821030
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Selling the Invisible : A Field Guide to Modern Marketing
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ISBN 10: 0752821032
ISBN 13: 9780752821030
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP62826109
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Selling the Invisible: A Field Guide to Modern Marketing
Published by
Orion Business (an Imprint of Th, 1999
ISBN 10: 0752821032
ISBN 13: 9780752821030
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Selling the Invisible
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