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Selling The Invisible: A Field Guide To Modern Marketing - Softcover

Harry Beckwith

 
9780752821047: Selling The Invisible: A Field Guide To Modern Marketing
Softcover
ISBN 10: 0752821040 ISBN 13: 9780752821047
Publisher: Orion Business Books, 1999

Synopsis

Beginning with the core problem of service marketing, that is service quality; this guide suggests how to find out what you must improve using examples of what really works. The book offers new perspectives on service marketing.

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  • PublisherOrion Business Books
  • Publication date1999
  • ISBN 10 0752821040
  • ISBN 13 9780752821047
  • BindingPaperback
  • Number of pages252

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9780752821030: Selling the Invisible: A Field Guide to Modern Marketing

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ISBN 10:  0752821032 ISBN 13:  9780752821030
Publisher: Orion Business (an Imprint of Th..., 1999
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Beckwith, Harry
Published by Phoenix Orion House, 1999
ISBN 10: 0752821040 ISBN 13: 9780752821047
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