The Advertising Concept Book: Think Now, Design Later - Hardcover

Barry, Pete

 
9780500518984: The Advertising Concept Book: Think Now, Design Later
Hardcover
ISBN 10: 050051898X ISBN 13: 9780500518984
Publisher: Thames and Hudson Ltd, 2016

Synopsis

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

"synopsis" may belong to another edition of this title.

About the Author

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

From the Back Cover

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

"About this title" may belong to another edition of this title.

Publisher
Thames and Hudson Ltd
Publication date
2016
Language
English
ISBN 10 
050051898X
ISBN 13 
9780500518984
Binding
Hardcover
Edition number
3
Number of pages
320

Other Popular Editions of the Same Title

9780500292679: Advertising Concept Book 3e: Think Now, Design Later

Featured Edition

ISBN 10:  0500292671 ISBN 13:  9780500292679
Publisher: Thames & Hudson Ltd, 2019
Softcover