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Synopsis
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.
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About the Author
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
"About this title" may belong to another edition of this title.
- PublisherThames & Hudson
- Publication date2008
- ISBN 10 0500514054
- ISBN 13 9780500514054
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages272
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The Advertising Concept Book : Think Now, Design Later
Published by
Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9117133-6
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Stock Image
The Advertising Concept Book : Think Now, Design Later
Published by
Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP68025207
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The Advertising Concept Book: Think Now, Design Later
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780500514054. Seller Inventory # 5562448
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The Advertising Concept Book: Think Now, Design Later
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780500514054. Seller Inventory # 9563994
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