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Synopsis
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.
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About the Author
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
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The Advertising Concept Book: Think Now, Design Later
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Hardback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR005910374
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The Advertising Concept Book (1st ed.) /anglais
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The Advertising Concept Book: Think Now, Design Later
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
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Hardcover. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL7111980
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The Advertising Concept Book: Think Now, Design Later
Published by
Thames & Hudson Ltd, United Kingdom, London, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003557757
Quantity: 8 available
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The Advertising Concept Book : Think Now, Design Later
Published by
Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9117133-6
Quantity: 1 available
Stock Image
The Advertising Concept Book : Think Now, Design Later
Published by
Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP68025207
Quantity: 3 available
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The Advertising Concept Book: Think Now, Design Later
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780500514054. Seller Inventory # 5562448
Quantity: 1 available
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The Advertising Concept Book: Think Now, Design Later
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780500514054. Seller Inventory # 9563994
Quantity: 1 available
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The Advertising Concept Book: Think Now, Design Later
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780500514054. Seller Inventory # 9563993
Quantity: 1 available