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Synopsis
Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.
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About the Author
Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.
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The Advertising Concept Book (1st ed.) /anglais
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The Advertising Concept Book : Think Now, Design Later
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Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9117133-6
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The Advertising Concept Book : Think Now, Design Later
Published by
Thames & Hudson, Limited, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP68025207
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The Advertising Concept Book: Think Now, Design Later
Published by
Thames & Hudson Ltd, United Kingdom, London, 2008
ISBN 10: 0500514054
ISBN 13: 9780500514054
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003557757
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The Advertising Concept Book: Think Now, Design Later
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Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # rev9575208451
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The Advertising Concept Book: Think Now, Design Later
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780500514054. Seller Inventory # 5562448
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The Advertising Concept Book: Think Now, Design Later
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780500514054. Seller Inventory # 9563994
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The Adverstising Concept Book: A Complete Guide to Creative Ideas, Strategies and Campaigns
Seller: Bookbot, Prague, Czech Republic
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Hardcover. Condition: Fair. Abnutzung / Risse - deutlich. A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others. Seller Inventory # 780d0271-3388-481e-886f-3b1af40c8a7a
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