The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns - Softcover

Barry, Pete

Softcover

ISBN 10: 0500287384 ISBN 13: 9780500287385

Publisher: Thames & Hudson, 2008

Synopsis

A former advertising designer at Ogilvy London counsels advertising professionals on how to make a successful ad by focusing on its basic messages rather than its special effects, in a guide that covers such topics as copywriting, media strategies, and the qualities of the industry's most successful campaigns. Original.

About this title

Review:

`If this book could stand in front of a class and talk, I'd be out of a job' --Tony Cullingham, Course Director, The Watford Creative Advertising Course, UK

'Invaluable advice' --Creative Review magazine, August 2008

`A terrific guide' --Paul Belford, Former Joint Creative Director, Abbott Mead Vickers BBDO (for Varoom magazine, Issue 8, 2008)

'Sound advice for advertising creatives' --Communication Arts magazine, July 2008

'If you are wondering why you haven't won any awards, buy this book and you might find out why'
--The Designer's Review of Books, April 2009

From the Publisher:

An essential guide for students and professionals in advertising, communication, marketing and allied fields.

About this edition

• Publisher: Thames & Hudson
• Publication date: 2008
• ISBN 10: 0500287384
• ISBN 13: 9780500287385
• Binding: Paperback
• Number of pages: 272