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For undergraduate Advertising and Integrated Marketing Communication courses.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
"synopsis" may belong to another edition of this title.
From the Back Cover:
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"About this title" may belong to another edition of this title.
- PublisherPearson Education
- Publication date2009
- ISBN 10 0138157375
- ISBN 13 9780138157371
- BindingPaperback
- Edition number4
- Number of pages478
- Rating
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
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Integrated Advertising, Promotion, and Marketing Communications
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Book Description Condition: Very Good. Global ed of 4th revised ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 10208305-6
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Integrated Advertising, Promotion and Marketing Communications:Global Edition
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INTEGRATE ADVERTISING PROMOTION 4ED
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