For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.
This text takes a broader approach than Advertising or Promotions courses. Furthermore, the text gives students an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy.
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Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.
"About this title" may belong to another edition of this title.
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks27289
Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 3.17. Seller Inventory # Q-0130175781