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Integrated Advertising, Promotion, and Marketing Communications: United States Edition - Softcover

 
9780131866225: Integrated Advertising, Promotion, and Marketing Communications: United States Edition
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For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

 

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

  

"synopsis" may belong to another edition of this title.

From the Back Cover:

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan.

  • Sample plans are included for all combinations of business types―product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
  • Plan Wizards guide you through the plan selection process and build a customized advertising plan outline.
  • The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs.
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"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2006
  • ISBN 10 0131866222
  • ISBN 13 9780131866225
  • BindingPaperback
  • Edition number3
  • Number of pages544
  • Rating

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International Edition
International Edition

Clow, Kenneth E.; Baack, Donald E.
Published by U.S.A.: Prentice Hall (2006)
ISBN 10: 0131866222 ISBN 13: 9780131866225
New Soft cover Quantity: 1
International Edition
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Book Description Soft cover. Condition: New. 3rd Edition. New international edition [Soft Cover] same contents as US edition. [The Cover image and ISBN may different than the US Edition] [Printed in COLOR on Quality Paper] [Occasionally, international edition textbooks may come with different exercises and cases at the end of chapters] [Fast Shipping with tracking. Seller Inventory # ABE-1470091099002

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