Integrated Advertising, Promotion and Marketing Communications

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9780131866225: Integrated Advertising, Promotion and Marketing Communications

For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions.

 

Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC.

  

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From the Back Cover:

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  • Sample plans are included for all combinations of business types—product or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included.
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  • Instructions and row-by-row help are provided throughout the software.
  • Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.

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