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Synopsis
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
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- PublisherPearson
- Publication date1994
- ISBN 10 0136690033
- ISBN 13 9780136690030
- BindingHardcover
- LanguageEnglish
- Edition number5
- Number of pages704
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Consumer Behavior
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Consumer Behavior This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780136690030
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Consumer Behavior
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780136690030
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Consumer Behavior
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Fifth edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # G04B-03251
Quantity: 1 available
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Consumer Behavior
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Acceptable. Acceptable. book. Seller Inventory # D7S9-1-M-0136690033-6
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Consumer Behavior, 5th
Published by
Prentice Hall, Upper Saddle River, NJ, 1994
ISBN 10: 0136690033
ISBN 13: 9780136690030
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Very Good. 5th Edition. Text appears clean, has a stamp and black mark on the fly page. Cover in excellent condition Quantity Available: 1. ISBN: 0136690033. ISBN/EAN: 9780136690030. Pictures of this item not already displayed here available upon request. Inventory No: 1560754237. Seller Inventory # 1560754237
Quantity: 1 available