Consumer Behavior

3.99 avg rating
( 169 ratings by Goodreads )
 
9780131690127: Consumer Behavior

The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Schiffman, Leon G. & Kanuk, Leslie
Published by Prentice-Hall (1987)
ISBN 10: 0131690124 ISBN 13: 9780131690127
Used Paperback Quantity Available: 1
Seller:
Bookbarn International
(Bristol, SOM, United Kingdom)
Rating
[?]

Book Description Prentice-Hall, 1987. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Third edition. Bookseller Inventory # BBI2476837

More Information About This Seller | Ask Bookseller a Question

Buy Used
13.87
Convert Currency

Add to Basket

Shipping: 2
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Kanuk, Leslie
ISBN 10: 0131690124 ISBN 13: 9780131690127
Used Paperback Quantity Available: 1
Seller:
WorldofBooks
(Goring-By-Sea, WS, United Kingdom)
Rating
[?]

Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR004354023

More Information About This Seller | Ask Bookseller a Question

Buy Used
15.70
Convert Currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Leon G. Schiffman; Leslie Kanuk
Published by Prentice-Hall (1987)
ISBN 10: 0131690124 ISBN 13: 9780131690127
Used Softcover Quantity Available: 1
Seller:
Free Shipping Books
(Toledo, OH, U.S.A.)
Rating
[?]

Book Description Prentice-Hall, 1987. Book Condition: GOOD. book was well loved but cared for. Possible ex-library copy with all the usual markings and stickers. Some light textual notes, highlighting and underling. Bookseller Inventory # 2807418702

More Information About This Seller | Ask Bookseller a Question

Buy Used
51.68
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds