For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
"synopsis" may belong to another edition of this title.
New, ship fast, delivered in 5 days in UK. No PO Box.
"About this title" may belong to another edition of this title.
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR003211429
Book Description Pearson, 2002. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. International edition. Eighth edition. Bookseller Inventory # BBI2428339
Book Description Pearson, 2002. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Bookseller Inventory # 5681750
Book Description Pearson, 2002. Paperback. Book Condition: GOOD. 2002-07-01. Pearson. 8. Paperback. Book: GOOD. 688pp. . Bookseller Inventory # NF-1739749