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Consumer Behavior (International Edition) - Softcover

 
9780130491756: Consumer Behavior (International Edition)
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For undergraduate or first year MBA students.

This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2002
  • ISBN 10 0130491756
  • ISBN 13 9780130491756
  • BindingPaperback
  • Number of pages688

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International Edition
International Edition

Schiffman, Leon; Kanuk, Leslie Lazar
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ISBN 10: 0130491756 ISBN 13: 9780130491756
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780130491756. Seller Inventory # 8657891

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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780130491756. Seller Inventory # 8678778

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