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Synopsis
This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research. It integrates the traditional and modern in consumer behaviour and explores unethical consumer behaviour, shoplifting, switching price tags, and wearing and returning clothes, for example. The work discusses environmentalism and social issues and expands coverage of consumer research to accomodate both positivist consumer research and interpretive consumer research. It examines cross-cultural behaviour in order to add examples and increased discussion of expected consumer behaviour in Europe.
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- PublisherPearson Education (US)
- Publication date1994
- ISBN 10 013082190X
- ISBN 13 9780130821904
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages700
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Consumer Behavior
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-003-01291
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Consumer Behavior
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Consumer Behavior
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Pearson US Imports & PHIPEs, 1994
ISBN 10: 013082190X
ISBN 13: 9780130821904
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Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G013082190XI5N00
Quantity: 1 available