Synopsis
Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.
"synopsis" may belong to another edition of this title.
From the Back Cover
A brand new simulation by Mohan Sawhney and Raj Malhotra (Northwestern University), together with PowerSim and Arthur Andersen.
Photo Wars is a simulation that helps you learn how to make decisions in a complex, dynamic environment. PhotoWars is based on the DigiStrat framework. You will become the Chief Strategist of PhotoMax, a technology firm that is faced with a difficult transition from analog technologies to the digital age. You will be asked to guide your company to success in the face of change and uncertainty, and will develop the following skills:
- Improve your sensemaking ability in complex and dynamic digital arenas. Learn to detect patterns in a chaotic world and across a wide array of digital arenas.
- Improve your systems thinking ability by thinking holistically and dynamically about complex systems. Improve your ability to see connections across functional areas an over time.
- Discover "best practices" in strategy formulation: Unlike traditional simulation games such as MARKSTRAT, PhotoWars can be played many times over with different strategies. By controlled experimentation, you will gain insight into the behavior of the system and discover best practices.
Synopsis
Appropriate for strategic marketing, marketing strategy and marketing management courses at undergraduate and graduate level, this book focuses on the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving market problems.
"About this title" may belong to another edition of this title.
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Strategic Marketing Problems
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Pearson Education, Limited, 1997
ISBN 10: 0136328601
ISBN 13: 9780136328605
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Condition: Como nuevo. : Este libro, titulado 'Strategic Marketing Problems', es una obra de Roger A. Kerin y Robert A. Peterson, y se enfoca en el estudio de casos y comentarios relacionados con problemas estratégicos de marketing. Publicado por Pearson College Div en 1997, este libro de tapa dura cuenta con 723 páginas y está dirigido a estudiantes universitarios y profesionales. Es una herramienta valiosa para aquellos que buscan profundizar en la toma de decisiones y la gestión del marketing. EAN: 9780136328605 Tipo: Libros Categoría: Negocios y Economía Título: Strategic Marketing Problems Autor: Roger A. Kerin| Robert A. Peterson Editorial: Pearson Idioma: en Páginas: 723 Formato: tapa dura. Seller Inventory # Happ-2022-11-25-fa74946e
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