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Strategic Marketing Problems: Cases and Comments: United States Edition - Hardcover

Kerin, Roger; Peterson, Robert

 
9780131871526: Strategic Marketing Problems: Cases and Comments: United States Edition
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ISBN 10: 0131871528 ISBN 13: 9780131871526
Publisher: Pearson, 2006
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For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

 

The premier marketing strategy and management casebook in the world.

"synopsis" may belong to another edition of this title.

From the Back Cover:

READ ABOUT

  • Nokia's successful Segmentation Approach and resulting cell phone offerings
  • eBay's alternative market-entry options in Latin America
  • Nintendo's launch of Game Boy Color
  • Gateway Inc.'s controversial multi-channel strategy

"About this title" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2006
  • ISBN 10 0131871528
  • ISBN 13 9780131871526
  • BindingHardcover
  • Number of pages736
  • Rating

Other Popular Editions of the Same Title

9780136107064: Strategic Marketing Problems: Cases and Comments: United States Edition

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ISBN 10:  0136107060 ISBN 13:  9780136107064
Publisher: Pearson, 2009
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  • 9780131421844: Strategic Marketing Problems: Cases and Comments: United States Edition

    Pearson, 2003
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  • 9780136328605: Strategic Marketing Problems

    Pearson, 1997
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  • 9780205121298: Strategic Marketing Problems

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