Synopsis
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world.
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From the Back Cover
READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
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Strategic Marketing Problems : Cases and Comments
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ISBN 13: 9780131871526
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Strategic Marketing Problems : Cases and Comments: Eleventh Edition
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