Synopsis
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world.
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From the Back Cover
READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
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Strategic Marketing Problems: Cases And Comments
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Strategic Marketing Problems: Cases And Comments
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Strategic Marketing Problems: Cases and Comments: United States Edition
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Strategic Marketing Problems: Cases and Comments
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Strategic Marketing Problems : Cases and Comments: Eleventh Edition
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Pearson/Prentice Hall, Upper Saddle River, NJ, 2007
ISBN 10: 0131871528
ISBN 13: 9780131871526
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Hardcover. Condition: Good. Dust Jacket Condition: No Dust Jacket. Eleventh Edition. Good Condition, Text has writing/highlighting. Cover has medium wear, including rubbing and scuffing. Binding is tight and pages are nice and crisp. Edges and corners have medium wear, including corner bumps. Looks Good! Has sticker on cover, spine, and back of the book. Size: 29 cm. 722 pp. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Marketing ; ISBN: 0131871528. ISBN/EAN: 9780131871526. Pictures of this item not already displayed here available upon request. Inventory No: 1561025745. Seller Inventory # 1561025745
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Strategic Marketing Problems : Cases and Comments: Eleventh Edition
Published by
Pearson/Prentice Hall, Upper Saddle River, NJ, 2007
ISBN 10: 0131871528
ISBN 13: 9780131871526
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Very Good. Eleventh Edition. Appears to have clean text. Has light shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Text appears to be clean. Size: 29 cm. 722 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Marketing ; ISBN: 0131871528. ISBN/EAN: 9780131871526. Pictures of this item not already displayed here available upon request. Inventory No: 1561002095. Seller Inventory # 1561002095