Strategic Marketing Problems: Cases and Comments

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9780131871526: Strategic Marketing Problems: Cases and Comments

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.

 

The premier marketing strategy and management casebook in the world.

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From the Back Cover:

READ ABOUT

  • Nokia's successful Segmentation Approach and resulting cell phone offerings
  • eBay's alternative market-entry options in Latin America
  • Nintendo's launch of Game Boy Color
  • Gateway Inc.'s controversial multi-channel strategy

"About this title" may belong to another edition of this title.

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Roger Kerin, Robert Peterson
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