Synopsis
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
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From the Back Cover
READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
"About this title" may belong to another edition of this title.
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems : Cases and Comments
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
Published by
Prentice Hall College Div July 2003, 2003
ISBN 10: 0131421840
ISBN 13: 9780131421844
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Strategic Marketing Problems: Cases and Comments, 10th
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Prentice Hall, Upper Saddle River, NJ, 2004
ISBN 10: 0131421840
ISBN 13: 9780131421844
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Hardcover. Condition: Good. 10th Edition. The cover has highlighting and marking, the cover has corner scuffs and a remainder mark on the outer page edges. Quantity Available: 1. ISBN: 0131421840. ISBN/EAN: 9780131421844. Pictures of this item not already displayed here available upon request. Inventory No: 1560776198. Seller Inventory # 1560776198
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Strategic Marketing Problems: Cases and Comments, 10th
Published by
Prentice Hall, Upper Saddle River, NJ, 2004
ISBN 10: 0131421840
ISBN 13: 9780131421844
Used
Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. 10th Edition. The text has writing and highlighting, The cover has wear with corner and spine wear and scuffing. Spine has been repaired with tape. Has a black remainder mark on the outer page edges. Multiple copies available this title. Quantity Available: 6. Shipped Weight: Under 1 kilo. ISBN: 0131421840. ISBN/EAN: 9780131421844. Pictures of this item not already displayed here available upon request. Inventory No: 1560769242. Seller Inventory # 1560769242