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Synopsis
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
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From the Back Cover
READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
"About this title" may belong to another edition of this title.
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Condition: Good. Good condition. 10th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # H16A-04029
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Strategic Marketing Problems: Cases and Comments, 10th Edition
Published by
Prentice Hall (edition 10th Edition), 2003
ISBN 10: 0131421840
ISBN 13: 9780131421844
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Hardcover. Condition: Fine. Great copy- 10 pages mid book has highlighted passages- no other marks. Shelf 535- smoke free. PHOTOS POSTED WITH OUR BOOKS ARE STOCK AND DO NOT NECESSARILY REFLECT CONDITION OR EDITION OF BOOK OFFERED FOR SALE. WE DO NOT POST THE PHOTOS. Seller Inventory # 325039
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Strategic Marketing Problems: Cases and Comments, 10th Edition
Published by
Prentice Hall College Div July 2003, 2003
ISBN 10: 0131421840
ISBN 13: 9780131421844
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Strategic Marketing Problems: Cases and Comments, 10th
Published by
Prentice Hall, Upper Saddle River, NJ, 2004
ISBN 10: 0131421840
ISBN 13: 9780131421844
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Seller: a2zbooks, Burgin, KY, U.S.A.
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Hardcover. Condition: Good. 10th Edition. The cover has highlighting and marking, the cover has corner scuffs and a remainder mark on the outer page edges. Quantity Available: 1. ISBN: 0131421840. ISBN/EAN: 9780131421844. Pictures of this item not already displayed here available upon request. Inventory No: 1560776198. Seller Inventory # 1560776198