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Synopsis
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.
"synopsis" may belong to another edition of this title.
From the Back Cover
READ ABOUT
- Nokia's successful Segmentation Approach and resulting cell phone offerings
- eBay's alternative market-entry options in Latin America
- Nintendo's launch of Game Boy Color
- Gateway Inc.'s controversial multi-channel strategy
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2003
- ISBN 10 0131421840
- ISBN 13 9780131421844
- BindingHardcover
- LanguageEnglish
- Number of pages704
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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Prentice Hall College Div July 2003, 2003
ISBN 10: 0131421840
ISBN 13: 9780131421844
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Strategic Marketing Problems: Cases and Comments, 10th
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ISBN 13: 9780131421844
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