Principles of Marketing

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9780132167123: Principles of Marketing

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

"synopsis" may belong to another edition of this title.

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Kotler, Philip; Armstrong, Gary
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Kotler, Philip; Armstrong, Gary
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Kotler, Philip, Armstrong, Gary
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