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Synopsis
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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Principles of Marketing
Published by
Pearson Education, Limited, 2011
ISBN 10: 0132167123
ISBN 13: 9780132167123
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 14th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 4772456-6
Quantity: 3 available
Stock Image
Principles of Marketing
Published by
Pearson Education, Limited, 2011
ISBN 10: 0132167123
ISBN 13: 9780132167123
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 14th Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 5271017-6
Quantity: 1 available
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Principles of Marketing
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.53. Seller Inventory # G0132167123I3N00
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Principles of Marketing
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.53. Seller Inventory # G0132167123I3N00
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Principles of Marketing
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Principles of Marketing
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.53. Seller Inventory # G0132167123I4N00
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Principles of Marketing
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Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.53. Seller Inventory # G0132167123I3N00
Quantity: 1 available
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Principles of Marketing
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.53. Seller Inventory # G0132167123I4N00
Quantity: 1 available
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Principles of Marketing
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.53. Seller Inventory # G0132167123I5N00
Quantity: 1 available