Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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Book Description Pearson. PAPERBACK. Book Condition: New. 0137006691 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU000122
Book Description Pearson, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110137006691
Book Description Pearson, 2010. Paperback. Book Condition: New. Bookseller Inventory # DADAX0137006691