Principles of Marketing: Global Edition

4.06 avg rating
( 1,707 ratings by GoodReads )
 
9780137006694: Principles of Marketing: Global Edition

For undergraduate Principles of Marketing courses

 

This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.


Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.

Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.

The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Kotler, Philip; Armstrong, Gary
Published by Pearson
ISBN 10: 0137006691 ISBN 13: 9780137006694
New PAPERBACK Quantity Available: 1
Seller
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson. PAPERBACK. Book Condition: New. 0137006691 New Condition. Bookseller Inventory # NEW6.0056732

More Information About This Seller | Ask Bookseller a Question

Buy New
50.41
Convert Currency

Add to Basket

Shipping: 4.07
Within U.S.A.
Destination, Rates & Speeds

2.

Kotler, Philip; Armstrong, Gary
Published by Pearson (2010)
ISBN 10: 0137006691 ISBN 13: 9780137006694
New Paperback Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description Pearson, 2010. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-134-19-9313109

More Information About This Seller | Ask Bookseller a Question

Buy New
51.54
Convert Currency

Add to Basket

Shipping: 8.16
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Kotler, Philip; Armstrong, Gary
Published by Pearson
ISBN 10: 0137006691 ISBN 13: 9780137006694
New PAPERBACK Quantity Available: 2
International Edition
Seller
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description Pearson. PAPERBACK. Book Condition: New. 0137006691 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU000122

More Information About This Seller | Ask Bookseller a Question

Buy New
50.41
Convert Currency

Add to Basket

Shipping: 9.38
From Malaysia to U.S.A.
Destination, Rates & Speeds

4.

Kotler, Philip; Armstrong, Gary
Published by Pearson (2010)
ISBN 10: 0137006691 ISBN 13: 9780137006694
New Paperback Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2010. Paperback. Book Condition: New. Bookseller Inventory # P110137006691

More Information About This Seller | Ask Bookseller a Question

Buy New
65.22
Convert Currency

Add to Basket

Shipping: 2.44
Within U.S.A.
Destination, Rates & Speeds

5.

Kotler, Philip; Armstrong, Gary
Published by Pearson (2010)
ISBN 10: 0137006691 ISBN 13: 9780137006694
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Pearson, 2010. Paperback. Book Condition: New. Bookseller Inventory # DADAX0137006691

More Information About This Seller | Ask Bookseller a Question

Buy New
69.28
Convert Currency

Add to Basket

Shipping: 3.25
Within U.S.A.
Destination, Rates & Speeds

6.

Kotler, Philip; Armstrong, Gary
Published by Pearson (2010)
ISBN 10: 0137006691 ISBN 13: 9780137006694
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Pearson, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0137006691

More Information About This Seller | Ask Bookseller a Question

Buy New
76.92
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

7.

Kotler, Philip; Armstrong, Gary
Published by Pearson (2010)
ISBN 10: 0137006691 ISBN 13: 9780137006694
New Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description Pearson, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0137006691

More Information About This Seller | Ask Bookseller a Question

Buy New
101.72
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds