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For undergraduate Principles of Marketing courses.
Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
This best-selling, brief text introduces marketing through the lens of creating value for customers.Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
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- PublisherPearson Education
- Publication date2010
- ISBN 10 140825915X
- ISBN 13 9781408259153
- BindingPaperback
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Principles of Marketing
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, Mar 25, 2010
(2010)
ISBN 10: 140825915X
ISBN 13: 9781408259153
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Hardcover
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Book Description Condition: Perfetto (Mint). Kotler, Philip and Armstrong, Gary Principles of Marketing. , Mar 25, 2010 , Tredicesima Edizione in copertina flessibile e in lingua inglese. Ancora nel suo cellophane originale. Praticamente nuovo. Disponibilitą immediata e spedizione con corriere tracciata. Seller Inventory # 0000000007217
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