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Principles of Marketing: Global Edition - Softcover

 
9780273752431: Principles of Marketing: Global Edition

Synopsis

The Principles of Marketing (2011) textbook gives a deep insight into the fundamentals of marketing to its readers. This 744-page marketing hardcover is authored by Gary Armstrong and Philip Kotler. Utilizing an easy-to-grasp approach, this Armstrong and Kotler textbook is easy to understand. With emphasis on topics like sustainability and marketing in challenging economic climate of today, this marketing hardcover is the one of the best text on the subject. 'Principles of Marketing (2011)' explains how one should focus on creating customer values and serving the requirements of more intelligent consumers of today's world. You will find real-world examples at the end of each chapter in this Armstrong and Kotler textbook for group discussions and better understanding of the subject.

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Armstrong, Gary
Published by Pearson Education Limited, 2012
ISBN 10: 027375243X ISBN 13: 9780273752431
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ISBN 10: 027375243X ISBN 13: 9780273752431
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Paperback. Condition: Very Good. Principles of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780273752431

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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780273752431

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Kotler, Philip
Published by Pearson Education, 2012
ISBN 10: 027375243X ISBN 13: 9780273752431
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Kotler, Philip; Armstrong, Gary
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ISBN 10: 027375243X ISBN 13: 9780273752431
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:9780273752431. Seller Inventory # 8541988

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Kotler, P. and Armstrong, G.
Published by Pearson Education, 2012
ISBN 10: 027375243X ISBN 13: 9780273752431
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Seller: Anybook.com, Lincoln, United Kingdom

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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780273752431. Seller Inventory # 8541989

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