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Synopsis
Learn how to create value and gain loyal customers. Today s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
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- PublisherPearson
- Publication date2011
- ISBN 10 0132167123
- ISBN 13 9780132167123
- BindingHardcover
- LanguageEnglish
- Number of pages744
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