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Aaker, David A. Advertising Management ISBN 13: 9780130141019

Advertising Management - Hardcover

 
9780130141019: Advertising Management

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This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.

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Aaker, David A.;Batra, Rajeev;Myers, John G.
ISBN 10: 0130141011 ISBN 13: 9780130141019
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Condition: Acceptable. Used - Acceptable. Cover worn and spine. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-024-01367

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Aaker, David A.;Batra, Rajeev;Myers, John G.
Published by Pearson Education (US), 1992
ISBN 10: 0130141011 ISBN 13: 9780130141019
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Seller: Ammareal, Morangis, France

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Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1992. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 1992. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-558-166

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Aaker, David A.;Batra, Rajeev;Myers, John G.
ISBN 10: 0130141011 ISBN 13: 9780130141019
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Seller: Bingo Used Books, Vancouver, WA, U.S.A.

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Hardcover. Condition: Very Good. 4th Edition. hardback in very good+ condition. 4th edition. name blacked out inside otherwise clean. Seller Inventory # 124378

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Aaker, David A.;Batra, Rajeev;Myers, John G.
ISBN 10: 0130141011 ISBN 13: 9780130141019
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Seller: Goodwill of Silicon Valley, SAN JOSE, CA, U.S.A.

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Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.0130141011.G

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