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This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.
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- PublisherLongman Higher Education
- Publication date1986
- ISBN 10 0130160237
- ISBN 13 9780130160232
- BindingHardcover
- Edition number3
- Number of pages560
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Book Description Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.01. Seller Inventory # G0130160237I3N00
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£ 11.52
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