This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.
"synopsis" may belong to another edition of this title.
Book Description PRENTICE-HALL, 1987. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Paperback: 560 pages; Used but in Good Condition for sensible price. With Index. Illustrated. Internally good. 564 pages, bullet points, tables, graphs. Bookseller Inventory # BBI156917
Book Description Prentice Hall, 1987. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Bookseller Inventory # 6366876
Book Description Prentice-Hall, 1987. Book Condition: Good. 3rd. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP74138175
Book Description Prentice-Hall, 1987. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-223-445