Advertising Management

 
9780130160492: Advertising Management

This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

DAVID A. AAKER, JOHN G. MYERS
Published by PRENTICE-HALL (1987)
ISBN 10: 0130160490 ISBN 13: 9780130160492
Used Paperback Quantity Available: 1
Seller
Bookbarn International
(Bristol, SOM, United Kingdom)
Rating
[?]

Book Description PRENTICE-HALL, 1987. Paperback. Book Condition: Used; Good. Ships from the UK within 24 hours. Paperback: 560 pages; Used but in Good Condition for sensible price. With Index. Illustrated. Internally good. 564 pages, bullet points, tables, graphs. Bookseller Inventory # BBI156917

More Information About This Seller | Ask Bookseller a Question

Buy Used
2.79
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

2.

Aaker, D A and Myers, J G
Published by Prentice Hall (1987)
ISBN 10: 0130160490 ISBN 13: 9780130160492
Used Hardcover Quantity Available: 1
Seller
Anybook Ltd.
(Lincoln, United Kingdom)
Rating
[?]

Book Description Prentice Hall, 1987. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Bookseller Inventory # 6366876

More Information About This Seller | Ask Bookseller a Question

Buy Used
0.78
Convert Currency

Add to Basket

Shipping: 2.45
Within United Kingdom
Destination, Rates & Speeds

3.

Aaker, David A., Myers, John G.
Published by Prentice-Hall (1987)
ISBN 10: 0130160490 ISBN 13: 9780130160492
Used Quantity Available: 1
Seller
Better World Books
(Mishawaka, IN, U.S.A.)
Rating
[?]

Book Description Prentice-Hall, 1987. Book Condition: Good. 3rd. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP74138175

More Information About This Seller | Ask Bookseller a Question

Buy Used
2.79
Convert Currency

Add to Basket

Shipping: 3.11
From U.S.A. to United Kingdom
Destination, Rates & Speeds

4.

David A. Aaker
Published by Prentice-Hall (1987)
ISBN 10: 0130160490 ISBN 13: 9780130160492
Used Softcover Quantity Available: 1
Seller
Ammareal
(Grigny, France)
Rating
[?]

Book Description Prentice-Hall, 1987. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-223-445

More Information About This Seller | Ask Bookseller a Question

Buy Used
3.15
Convert Currency

Add to Basket

Shipping: 4.80
From France to United Kingdom
Destination, Rates & Speeds