Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
"synopsis" may belong to another edition of this title.
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
"About this title" may belong to another edition of this title.
Book Description Prentice-Hall, 1987. Book Condition: Good. 3rd. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP74138175
Book Description Prentice-Hall. Paperback. Book Condition: Fair. Bookseller Inventory # G0130160490I5N00
Book Description Prentice-Hall, 1987. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Paperback: 560 pages; Used but in Good Condition for sensible price. With Index. Illustrated. Internally good. 564 pages, bullet points, tables, graphs. Bookseller Inventory # BBI156917
Book Description -. Paperback. Book Condition: Very Good. Advertising Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9780130160492
Book Description Prentice Hall, 1987. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Bookseller Inventory # 6366876
Book Description Prentice-Hall, 1987. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-223-445
Book Description Prentice-Hall, 1987. Book Condition: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Bookseller Inventory # 0130160490-2-4
Book Description Prentice-Hall 01/01/1987, 1987. Paperback. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780130160492