Appropriate for courses in Advertising Management.
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.
"synopsis" may belong to another edition of this title.
Book Description Prentice-Hall, 1987. Paperback. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Paperback: 560 pages; Used but in Good Condition for sensible price. With Index. Illustrated. Internally good. 564 pages, bullet points, tables, graphs. Bookseller Inventory # BBI156917
Book Description Prentice-Hall, 1987. Book Condition: Good. 3rd. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP74138175
Book Description Prentice Hall, 1987. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Bookseller Inventory # 6366876