Items related to Advertising Management

Advertising Management - Hardcover

Aaker, David A.; Myers, John G.

 
9780130160232: Advertising Management
Hardcover
ISBN 10: 0130160237 ISBN 13: 9780130160232
Publisher: Longman Higher Education, 1986

This specific ISBN edition is currently not available.

Synopsis

This work analyzes the necessary decisions and the order in which they must be made for the development of a brand's advertising campaign. The book describes relevant research and current practice for each decision and offers suggestions about ways of making it.

"synopsis" may belong to another edition of this title.

Publisher
Longman Higher Education
Publication date
1986
Language
English
ISBN 10 
0130160237
ISBN 13 
9780130160232
Binding
Hardcover
Edition number
3
Number of pages
560

(No Available Copies)

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Other Popular Editions of the Same Title

9780133057157: Advertising Management: United States Edition

Featured Edition

ISBN 10:  0133057151 ISBN 13:  9780133057157
Publisher: Pearson, 1995
Hardcover