This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This text uses the relationship marketing perspective. A Channels Relationship Model (CRM) has been created by the authors which is the guiding framework for the book. It includes: coverage of global and ethical issues; cases, including S.C. Johnson & Son Limited, Procter & Gamble Co, Ito-Yokado Company, Norsk Kjem A/S, Sony Corporation and Nike, Inc; readings which bridge the theory with real-world applications; profiles of practitioners in a variety of channel roles including franchising, logistics, retail distribution and wholesaling; and key terms, chapter summaries, open-ended questions and review questions.
"synopsis" may belong to another edition of this title.
Book Description McGraw-Hill Education (ISE Editions). Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Seller Inventory # Z1-V-006-01331