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Synopsis
This text uses the relationship marketing perspective. A Channels Relationship Model (CRM) has been created by the authors which is the guiding framework for the book. It includes: coverage of global and ethical issues; cases, including S.C. Johnson & Son Limited, Procter & Gamble Co, Ito-Yokado Company, Norsk Kjem A/S, Sony Corporation and Nike, Inc; readings which bridge the theory with real-world applications; profiles of practitioners in a variety of channel roles including franchising, logistics, retail distribution and wholesaling; and key terms, chapter summaries, open-ended questions and review questions.
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date1996
- ISBN 10 0071146369
- ISBN 13 9780071146364
- BindingPaperback
- LanguageEnglish
- Number of pages864
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Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)
Published by
McGraw-Hill Education (ISE Editions), 1996
ISBN 10: 0071146369
ISBN 13: 9780071146364
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-006-01333
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