Marketing Channels: A Relationship Management Approach (The Irwin series in marketing)

 
9780071146364: Marketing Channels: A Relationship Management Approach (The Irwin series in marketing)
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This text uses the relationship marketing perspective. A Channels Relationship Model (CRM) has been created by the authors which is the guiding framework for the book. It includes: coverage of global and ethical issues; cases, including S.C. Johnson & Son Limited, Procter & Gamble Co, Ito-Yokado Company, Norsk Kjem A/S, Sony Corporation and Nike, Inc; readings which bridge the theory with real-world applications; profiles of practitioners in a variety of channel roles including franchising, logistics, retail distribution and wholesaling; and key terms, chapter summaries, open-ended questions and review questions.

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Pelton, Lou, Strutton, David, Lumpkin, James
Published by McGraw-Hill Education (ISE Editions)
ISBN 10: 0071146369 ISBN 13: 9780071146364
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