Marketing Channels: A Relationship Management Approach

 
9780071121002: Marketing Channels: A Relationship Management Approach

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

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Lou Pelton , David Strutton , James R. Lumpkin
Published by McGraw-Hill Publishing Co.; 2I.S.ed, Book
ISBN 10: 0071121005 ISBN 13: 9780071121002
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Lou Pelton
ISBN 10: 0071121005 ISBN 13: 9780071121002
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