Items related to Marketing Channels: A Relationship Management Approach
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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- PublisherMcGraw-Hill Publishing Co.
- Publication date2001
- ISBN 10 0071121005
- ISBN 13 9780071121002
- BindingPaperback
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Marketing Channels: a Relationship Management Approach
Published by
McGraw-Hill Education - Europe
(2001)
ISBN 10: 0071121005
ISBN 13: 9780071121002
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Softcover
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-Q-013-02590
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Stock Image
Marketing Channels: A Relationship Management Approach
Published by
McGraw-Hill
(2002)
ISBN 10: 0071121005
ISBN 13: 9780071121002
Used
Softcover
Quantity: 1
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780071121002. Seller Inventory # 9017794
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Stock Image
Marketing Channels: A Relationship Management Approach
Published by
McGraw-Hill
(2002)
ISBN 10: 0071121005
ISBN 13: 9780071121002
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780071121002. Seller Inventory # 9853811
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