Items related to Marketing Channels: A Relationship Management Approach

Marketing Channels: A Relationship Management Approach - Hardcover

Pelton, Lou E.; Strutton, David; Lumpkin, James R.

 
9780073972985: Marketing Channels: A Relationship Management Approach
Hardcover
ISBN 10: 0073972983 ISBN 13: 9780073972985
Publisher: McGraw-Hill College, 1998
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This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

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  • PublisherMcGraw-Hill College
  • Publication date1998
  • ISBN 10 0073972983
  • ISBN 13 9780073972985
  • BindingHardcover

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Other Popular Editions of the Same Title

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