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Synopsis
By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints
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About the Author
Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1990
- ISBN 10 0070427828
- ISBN 13 9780070427822
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages528
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Pricing : Making Profitable Decisions
Published by
McGraw-Hill Companies, The, 1990
ISBN 10: 0070427828
ISBN 13: 9780070427822
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5358876-6
Quantity: 1 available
Stock Image
Pricing : Making Profitable Decisions
Published by
McGraw-Hill Companies, The, 1990
ISBN 10: 0070427828
ISBN 13: 9780070427822
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3093059-6
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00083891566
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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Condition: acceptable. The book is complete and readable, with all pages and cover intact. Dust jacket, shrink wrap, or boxed set case may be missing. Pages may have light notes, highlighting, or minor water exposure, but nothing that affects readability. May be an ex-library copy and could include library markings or stickers. Seller Inventory # BSM.KMWO
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Pricing Making Profitable Decisions
Published by
McGraw-Hill Publishing Company, 1990
ISBN 10: 0070427828
ISBN 13: 9780070427822
Used
Hardcover
Seller: Book Gallery // Mike Riley, Phoenix, AZ, U.S.A.
Seller rating 3 out of 5 stars
Hardcover. Condition: Very Good+. Dust Jacket Condition: No Dust Jacket. Hardcover. Very Good Plus condition. 1990. McGraw-Hill publisher. 502 pages. ; Mcgraw Hill Series in Marketing; 9.40 X 6.40 X 1 inches; 502 pages. Seller Inventory # 103426
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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Condition: acceptable. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Acceptable condition! Any other included accessories are also in Acceptable condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear such as cover tears discoloration, staining, marks, scuffs, etc. All pages intact. Seller Inventory # GWSVV.0070427828.A
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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
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