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Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING) - Hardcover

Monroe, K.B.

 
9780070427822: Pricing: Making Profitable Decisions (MCGRAW HILL SERIES IN MARKETING)
Hardcover
ISBN 10: 0070427828 ISBN 13: 9780070427822
Publisher: McGraw-Hill Inc.,US, 1990
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By combining economic and marketing principles with accountancy and finance information this major new book provides everything you need to know about pricing. Including: quantity discounts, cash discounts, price deals, legal implications of discounting, as well as important new developments such as price bundling, service pricing, pricing research methods, value analysis and provides alternatives for pricing within legal and corporate constraints

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About the Author:
Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.

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  • PublisherMcGraw-Hill Inc.,US
  • Publication date1990
  • ISBN 10 0070427828
  • ISBN 13 9780070427822
  • BindingHardcover
  • Edition number2
  • Number of pages528
  • Rating

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