Pricing: Making Profitable Decisions

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9780071198608: Pricing: Making Profitable Decisions

"Pricing, 3rd Edition" synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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About the Author:

Kent Monroe is a professor at the University of Illinois.

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Monroe, Kent B.
Published by Irwin Professional Pub (2002)
ISBN 10: 0071198601 ISBN 13: 9780071198608
New Hardcover Quantity Available: 1
Murray Media
(North Miami Beach, FL, U.S.A.)

Book Description Irwin Professional Pub, 2002. Hardcover. Book Condition: New. Bookseller Inventory # P110071198601

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