Synopsis
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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About the Author
Kent B. Monroe is the J. M. Jones Distinguished Professor of Marketing, University of Illinois, Urbana-Champaign.
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Pricing: Making Profitable Decisions
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Pricing: Making Profitable Decisions
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Pricing : Making Profitable Decisions
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McGraw Hill Higher Education, 2003
ISBN 10: 0071198601
ISBN 13: 9780071198608
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Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Couverture différente. Edition 2003. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 2003. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # H-288-478